Just because we all use words everyday, that doesn't mean we can all deploy them to their best, most persuasive advantage. That's where expert copywriters come in.

 

So, you've found your target audience, you've got a beautifully designed leaflet, and the distribution went exactly as planned. But you're still not getting the results that you want. Does that mean leaflets don't work, or is it just possible you didn't pay quite enough attention to the copywriting?

You see, there are levels to copywriting. We can all list features and benefits. We can probably all think of common objections and work out how to head them off. We understand the importance of calls to action. But, can you do all that while keeping your writing succinct, impactful, attention-grabbing, engaging and brand-consistent, and also while leading the reader in the desired direction?

Persuasive advertising copy is an art form that looks incredibly simple when done well, but which can very easily fail for subtle reasons that can only be recognised after long experience. Whether it's a one-line slogan, a full-page article or a text-heavy multi-page brochure, the margins that separate the poor from the adequate from the great are sometimes near-imperceptible to a non-specialist. That's why we offer copywriting as a supplementary service. If you don't have the expertise in-house, then this can often be the difference between the success and failure of your campaign. And, with our business model very much based on a strong reputation for delivering results, we want to make sure you have all the necessary skills at your disposal